Creator guide
Shoot the light.
Sell the room.
Read this before you press record. Who we are, what is trending, how to build the video, and what to send us.
Who BROTTAR is, and who is watching
Keep your own voice. Just know what we sell and who the audience is.
The things people love end up in a box in the garage. We build the furniture that takes them back out.
Lit glass display cabinets. The LED cabinets are the product for this collaboration.
Display, not storage. If you keep it, it should be out and lit.
There are two types of audience
Roughly half and half, tilting toward the home. Narrow focus to one of the two audiences.
Audience A
The Collector
Loves one specific thing and has nowhere good to show it.
Anime figures, graded cards, LEGO, vinyl, sneakers, statues.
Their collection finally treated like it matters — lit, visible, not in a closet.
How many fit? Will it hold a heavy statue? Does the glass tint my whites?
Exact counts, one lit piece close up. Specifics beat adjectives.
Audience B
The Self-Curator
Would never say "collection", but has things they love.
Fragrance, ceramics, plants, barware, records, travel finds, keepsakes.
A corner that finally looks finished, and a room that says something about them.
Will it read as furniture? Does it fit a small apartment or an odd corner?
The room in frame, warm light, styling over specs, no collector jargon.
The trends to look at
From our own account and the top sellers in this category.
The Three Steps
Each frame below is what the viewer should be looking at, with the on-screen text in place.
Start dark and let the light catch. The viewer should know what this is and where it goes before their thumb moves.
- Lead with the lit cabinet or the finished corner
- Say "display cabinet" out loud in the first line
- Name the place: room, corner, setup
- Hold on black with nothing happening
- "Hey guys, so I finally…"
- Open on a title card or assembly
Pick one proof and let the footage carry it. A second proof cuts the first one in half.
Warm, white and blue on one tap, in a genuinely dark room.
Load a tier and say the count out loud. 42 graded slabs a shelf, 168 in the cabinet.
The empty corner, then the same angle with the cabinet lit in it.
Three to five cuts. The cabinet is 31.5 × 65 × 13.7 in — say a number only if you have checked it, because the comments check it too.
Hold a second on the lit cabinet, wide enough to read the room. The product is the last thing on screen, not a logo.
- Countdowns, "hurry", any price or discount talk
- Naming or dunking on another brand
The cover decides whether anyone presses play
Pull it from the video, always from a lit shot, and send it as its own file.
Vertical 9:16, 1080 × 1920 or larger.
A lit frame from the payoff. Never the dark opening.
Cabinet fills 50–70% of the frame height.
Five words max, upper third, never over the glass.
Stay inside the dashed box. The bottom quarter sits under the app.
The test: shrink it to thumbnail size with the sound off. If a stranger cannot tell what it is, pick another frame.
Captions, tags and delivery
Open only what you need. All of it is required.
What a good caption looks like
Four things in every caption that works: a product word, a place word, a result word, a community word.
The first 100 characters carry the search weight. Open with the phrase, not with "obsessed with this".
Hashtags
- Four groups: brand #brottar #displaypassion · category #displaycabinet · community (4 max, only yours) · home #homedecor
- TikTok 8–12 in the caption. Instagram 5–8, three in the caption and the rest in the first comment
- Skip #fyp, #foryou, #viral, price tags and other brands' tags
- Paid partnership label on anything gifted or paid
Your keyword phrase
One phrase per video, used three times: say it, show it on screen, open the caption with it. Auto-captions are what people search.
Close variants that also work: LED display cabinet, lit glass display case, 4 tier display cabinet. Pick one per video and stay with it.
Files, timing and usage
- Vertical 9:16, 1080 × 1920 or larger, 30fps, MP4, no third-party watermark
- Send the final cut, the cover frame as its own file, the caption with tags, and the raw clips
- Platform library music only
- Due [date] to [folder link]. Notes back within [48 hours]
- We may boost and whitelist for [90] days, and reuse with credit for [12] months
- Taking a post down inside [30] days — just tell us first
